Budget tyres are controversial topic. The UK is known to Europe as the “dumping ground” for cheap tyres, and we have a higher percentage of budget tyres fitted to our cars than anywhere else on the Continent.
Most people who fit budget tyres do so based on price, why spend £1,500 on a set of 4 premium tyres when you can spend £300 on a set of budget tyres?
To anyone outside the tyre industry, a tyre can be just a black, round thing that holds your car off the road, but with premium brand manufacturers spending hundreds of millions of pounds each year on tyre research and development, budget and premium tyres have vastly different properties.